Review and Test Of Online Advertisement Providers

By Paul on October 30th, 2008

Sometime back, I made a post on Bidvertiser and why I liked it. At the same time, I embarked on a little test on the performance of Bidvertiser so as to ascertain its payouts.

In the period from the 1st of October where i made the above post to today (30 days), I have clocked an amount of $1.72. My blog has clocked 2,805 unique hits during this time as well.

At the same time, I had Adsense running on another blog occupying a similar space and format. It clocked $13.48 with 1,864 unique visitors. Also in that blog, I had Adbrite running inline and full-page ads clocking $0.30.

Here’s the analysis:

Bidvertiser – 0.0613 cents per unique visitor
Adsense – 0.7231 cents per unique visitor
Adbrite - 0.0161 cents per unique visitor

From the above, it does seem that being the biggest advertisement provider online does give a significantly larger payout. But of course, the above figures ought not to be taken just as it is. The figures are subject to various influences:

My other blog might have content that provides more incentives for others to click on the ads.
Relevancy of ads delivered by Bidvertiser might not be as good as Adsense
Type of ads and their placements are different between Bidvertiser/Adsense and Adbrite
Different types of visitors visit my 2 blogs

With all these in mind, I have devised a method to try to maximize my gains. As you would have seen, I have reverted back into Adsense but changing some format of my ads and their placement. At the same time, I have utilized Adbrite’s inline and full-page ads because they will not interfere with Adsense’s ads. By doing this, I had to figure a way to circumvent around my previous problem where I had some issues with the fixed size of Adsense ads.

But monitoring the performance of my ads would not stop here. I will delve deeper by looking the psychology of people clicking ads and which part of my website attracts attention and clicks. I use a variety of tools to do that but here’s a free one that I would share with my readers: ClickTale.

Have fun using it and may you reap the most out of your ads as well.

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